A statement that maps out the key aspects of product: what it is, who it is for and how it will be used. Value proposition helps the team create consensus around what the product will be.

A product strategy is the foundation of a product life-cycle and the execution plan for further development. It allows UX designers to zero in on specific target audiences and draw focus on the product and consumer attributes.

Competitive Audit is a comprehensive analysis of competitor products that maps out their existing features in a comparable way. The goal of competitive audit is to discover what is working for other companies in your industry, so that you can make those strategies work for you, too, to gain a competitive advantage.

Cultural probes is a UX design technique used to inspire ideas in a design process. It serves as a means of gathering inspirational data about people’s lives, values and thoughts. With minimal intrusion, researchers can glean insights into participants’ environments that can help to identify problem statements, uncover new opportunities, and inspire the designer with new ideas and novel solutions.

Stakeholder Interviews are conversations UX designers conducts with their key stakeholder: customers, bosses, subordinates or peers both within and outside the organization. The interviews allow UX designer to step into the shoes of their interviewees and see your role through the eyes of these stakeholders. It also helps prioritise features and define key performance indicators (KPIs).

A user interview is a common user research technique used typically to get qualitative information from existing users. User interview helps UX designer better understand their users (user’s emotion and opinions). This technique is especially useful when the target audience is new or unknown for the team.

The kickoff meeting covers a high-level outline of the product’s purpose, who is involved in designing and developing the product, how they’ll work together and stay up to date on progress, and what the intended results or success metrics are. The kickoff meeting sets the stage for the success of your product.

Heuristic Evaluation is a detailed analysis of a product that highlights good and bad design practices in existing product. It helps UX designers visualize the current state of the product in terms of usability, accessibility, and effectiveness of the experience.

Brainstorming is widely used by teams as a method to generate ideas and solve problems. Brainstorming allows the team to visualize a broad range of design solutions before deciding which one to stick with.